“We use our senses to observe, encounter new things, explore, receive, and remember. We sense the space, environment and atmosphere.”
The participating companies are at the core of Habitare Pro. Habitare Pro is an inspiring stage, and the products and businesses make its heart beat. For businesses, Habitare Pro acts as a link to important stakeholders – design and spatial design professionals and enthusiasts.
Habitare Pro 2018, designed by JKMM Architects, will offer a spatial experience to appeal to all the senses. The exhibition design is used to eradicate the hall-like space and to invite visitors to immerse themselves in the atmosphere.
Large surfaces of translucent fabric, moving images, stark contrasts, and areas clearly marked off by light help visitors navigate the space. The imagery on the fabric surfaces changes the shape of the space. It guides visitors from one space to another, and finally leads them to the centre of events, the heart of Habitare Pro, which is where fair visitors, interesting performers and exhibitors meet. The solutions in the exhibition design provide companies with high-quality spaces in which to distinctively present their new products.
The Habitare Pro exhibition design will be conceived by interior architects at the award-winning JKMM Architects, in collaboration with the innovative lighting solutions specialist Lighting Design Collective LDC.
Other cooperation partners contributing to the impressive exhibition space are PixMill, Novo Wood, Arktis and Kvadrat. PixMill, which is known for large-format prints, will provide the large white fabric surfaces that partition the space. Novo Wood, which specialises in wood-based board products, will provide the through-dyed MDF boards for the wall surfaces of the stands. Arktis and Kvadrat, known for their high-quality furniture and fabrics, will add a touch of comfort to the heart of the space.
JKMM Architects is a Helsinki-based architects’ office that is known especially for its high-quality designs for public buildings.
The award-winning office was established in 1998, when Asmo Jaaksi, Teemu Kurkela, Samuli Miettinen and Juha Mäki-Jyllilä won the international architectural competition for the Turku main library. Over the years, JKMM Architects has grown into an office of more than 70 professionals, operating in various areas of architecture: the design of buildings, interiors, working environments, and furniture, as well as renovation and urban planning.